Market Assessment

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  • Course Description:

    The focus of this class is the "4P’s-product pricing, promotion, and placement"  The course took us step by step into Marketing from the UXD perspective and from a consumer based perspective.

  • Project Description:

    Our project for this class focused on Dawn.  The 'regular dishwashing detergent'... initially it seemed basic, but after research, we learned that this product helps the environment and is also a product that people would use for the rims of their expensive cars!  Check out our report and presentation on how we looked at this basic product from a different marketing angle.